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It’s a breakthrough! Your small company has created something exciting — but they need someone to write a traditional press release to send out to media organizations. With your excellent writing background, you’ve been chosen to write it. Your goal is to write a typical press release about the breakthrough.
If it seems legitimate, you’ll be able to bring in additional investors offering you the millions you’ll need to offer your discover to the world. If it sounds unprofessional, you’ll be out of luck, and the world will never know what you have to offer.
In the lead paragraph, summarize the most important information, answering the who, what, where, and when. In the brief paragraphs that follow, offer context to the breakthrough or discovery. Use a quotation from one of the discoverers or other experts, to add credibility and context — explaining why this discovery is important. Press releases are typically organized with the information ordered from the most to the least important.
Imagine any details, quotations, or other details you need. Make sure you use proper punctuation, capitalization, grammar, etc., with the final press release being 100 words or more. Keep it formal, objective, concise, and as clear as possible.